The invention of a "sustainable, accountable business model" in Europe is now establishing a new kind of reality in the world economic landscape. It should be encouraged so that it becomes a decisive pillar in the European contribution to solving future challenges. The extremely progressive integration of responsibility and sustainability into governance and business projects in Europe is opening the way for a model that is committed to society. Even though it is still in the minority, this model is taking hold in the EU, which has encouraged it via several fundamental measures (extra-financial reporting, responsible investment, respect of fundamental rights). It may lead to "an exemplary European model" within capitalism and globalisation, whose poor regulation is leading to an increase in systemic challenges in the world.