Both contested and sought after, Europe embodies the relative exercise of sovereignty in the 21st century. Just as the 'European reflex' has taken hold amongst the continent's economic and social actors, Europe's neighbours are quietly embracing it. Switzerland, Iceland, Norway and the United Kingdom are signing an increasing number of agreements with the EU to reap its benefits, whilst declining to join fully. Will the 2027 elections provide the opportunity for political leaders to acknowledge Europe's appeal... which is so evident elsewhere?